Withholding Information  From Consumers Is A Thing of The Past

Cosmetic, beauty, and self care companies have had secrets for centuries. In the past, these secrets may have been considered a draw to the consumer. L'Oréal has a patented technology that Maybelline doesn't have or La Prairie has a molecule from a botanical in norther Switzerland that nobody else can get. 

This is all bullshit. 

You cannot patent nature. You cannot create a synthetic ingredient chemical out of thin air that will magically transform your skin to look 10 years younger. And even if that were the case, it would be instantly copied in this modern, interconnected world of shared progress. 

Usually the 'patented' or  'unique' ingredients these organizations tout are a mixture of chemical fragrance or harmful acids that may temporarily make the skin look better, but do not make you skin healthier whatsoever.  

VILES believes in showing consumers what exactly works for them. If 25% sandalwood mixed with 75% jojoba is your secret to perfectly balancing your skin, you will know exactly how and why it is working. The perfect formulation given to you, discovered by you - a well deserved gift from us. 

Deceptive Marketing - Targeting Crunchy, Granola, Wellness Mamas

Many of has have been disappointed by a natural product at some point. Maybe you picked up a new moisturizer or deodorant at the health food store, thinking it would be a fantastic new staple in your daily routine, only to find that it does not really work. The same issues that you have with traditional, mainstream products are rearing up once again with this 'natural' purchase. 

This disappointment is due to natural brands falling into the same traps as all of the others - mainly weak, watered-down product formulations and tainted botanical actives. 

Be very careful when buying any 'natural' product. They are scams, marketed to those of us in the wellness movement who want to better our lives, but all prey to marketing tactics. We have all been there, don't worry. 

If you have been fooled by a fancy leaf design on a bottle skin lotion, make sure you always ready the ingredients. Look for real raw ingredients like olive oil, beeswax, tallow, honey, and organic essential oils. 

 

Medusa, Look In The Mirror 

If the modern day self care industry were to look in the mirror (pun intended), they would turn to stone just as medusa did when Perseus held the mirror to her own face. 

The ugliness, corruption, lies, and decipit would utterly stop them in their tracks if they were to really dig deep and examine every pore of consumer disrespect they've peddled for decades. 

The snake oil coming from the self care industry's serpentine hair is slick with dark deception. 

VILES is here to hold up the mirror to the Medusa, the mutant, the monster, the cursed beauty.

But as the ancient Greek myth goes, it is not Medusa's fault. Just as it is not the fault of the self care industry itself, but those who raped it, pillaged it, and left it out to dry (a man, Neptune, the corporations who milked everything they could from the concept of beauty, wellness, and health). 

Nonetheless, the monster must be exposed for who she is. She must glance in the mirror of truth. 

Do You Like What You See?

As Charli XCX once said, when you're in the mirror do you like what you see? 

The mirror does not lie. It is more than just a reflection of your appearance, but also a reflection of your soul, your life. 

Take a good look. Are you using products that are transparently good or opaquely evil.

Are the products you are using healing and feeding your skin, hair, and body? Are they beautifully working in harmony with your microbiome to help you glow, as you should?

Clarity through transparency. It is what you deserve. 

VILES guarantees you will like what you see in the mirror when you make the switch to our products. Our products are are pure as possible. As pure as nature. As pure as the human spirit. 

With nothing to hide you will love your reflection, just as we do.